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MBA Digital Marketing
Arm yourself with the skills of a digital marketing leader
- 30 credit hours
- Total Tuition: $15,000
- Cost Per Course: $1,500
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Develop the skills to thrive in the digital age with a fully flexible MBA Digital Marketing
Oklahoma City University’s 100% online MBA Digital Marketing provides the essential knowledge, skills, and tools to effectively use digital platforms for promoting products or services and expanding an organization's customer base. As a student you will enhance your knowledge in core business fundamentals including, economics, decision-making, financial management, operations, marketing, and organizational management. You will also learn about digital marketing strategies, search engine marketing, content development, and the commercial and social context of digital marketing through the program’s three specialization modules. You'll also master building strong customer relationships through social media and applying the core elements of successful digital strategies.
Learning outcomes
Graduates of this degree will be equipped to:
- Effectively motivate and lead others in culturally diverse environments.
- Communicate effectively to lead initiatives and share solutions to complex problems in global business.
- Formulate innovative solutions leveraging technology and core business skills to increase firm value and enhance operations in global business.
- Understand the role of leadership in the strategic direction of the organization by connecting the skills, competencies, and points of view needed by individual leaders as they relate to the larger picture strategic positioning of the organization.
- Develop and implement digital marketing strategies, search engine marketing campaigns and effective customer relationships through social media.
Career opportunities
Advance as a professional with the in-demand skills needed for careers such as:
- Digital Marketing Manager
- Social Media Marketing Director
- E-commerce Manager
- Brand Manager
- Marketing Director
- Content Marketing Manager
- Digital Advertising Manager
- Marketing Analyst
- SEO/SEM Manager
- Director of Marketing
Flexible learning
With a flexible degree program designed for learning alongside earning…
Oklahoma City University’s online MBA Digital Marketing caters to busy working professionals looking to advance into leadership positions. This program will help you develop the skills and knowledge needed to lead in business strategy, marketing, and finance. What’s more, you’ll have the flexibility to pursue your studies part-time and online, allowing you to balance your education with your professional and personal commitments.
Admission requirements
To study Oklahoma City University’s 100% online MBA you will need to have completed:
- An undergraduate degree with a GPA of 3.0 or above for full admission.
Or
- An undergraduate degree with GPA between 2.5–2.99 for provisional admission. You will gain full admission upon successful completion of your first course with a B or better.
And
- Official transcripts from all universities attended must be received by the university to receive full admission and to qualify for financial aid.